… Slogan: Campbell’s soup. Even someone as big as Andy Warhol understood the disruptive potential of lettering coming from another time. Campbell’s, which since 1869 has produced the most famous soup known around the globe, owes its popularity not only to being a good product, but also to the genius of Andy Warhol, who with his popart made it aubiquitous icon. From primitive graffiti to today, man has always been fascinated and captured by symbols and writing that he creates himself. From old cologne to a tin box for biscuits, from the charm of a worn out gas station to an amber advertisement for an innovative washing machine from yesteryear. Through these messages, we can trace the real meaning of the nostalgic, retrò lettering that is still relevant and has a place in our habitat today.